Tuesday, 17 July 2012
From The Apprentice to the Beauty Industry - Interview with Alex Epstein
There are many different ways people get involved in the beauty industry, some being less conventional than others.
I recently interviewed Alex Epstein who owns Concoction, a hair product company based in Manchester. After working as a marketing executive and participating in the TV show The Apprentice, he finally started his own company in the British beauty industry.
Thursday, 12 July 2012
7 tips to help your salon beat the recession
We are all feeling the recession and, as much as people say the beauty industry is less affected by it, the bottom line is business ain’t what it used to be! Attracting clients is getting harder and many salons try to keep their head above the water by slashing their prices.
There are other solutions, which do not involve selling your services at a major discount but instead focus on quality, customer retention and cost control.
Tuesday, 10 July 2012
Add value to your salon services!
Let's imagine this situation: a new customer just moved into town and is on a hunt to find a new hair or beauty salon. If all the salons in the area have the same price range and all enjoy a good reputation, how to make sure this client will choose you? Here is your main challenge as a salon owner.
You could obviously offer an exclusive discount for these customers, cutting your cost for a first time appointment, with the confidence that you can provide such a great service that they will come back. The problem is that you will get customers willing to pay the offer price but rarely willing to pay the actual price. Moreover, it's not what customers are looking for.
If you want to be picked among all the others, you have to add value to your salon services and offer your clients a good deal. It's not complicated, won't cost you a lot and will make them feel like they are getting extra value. Something they wouldn't get if they were going to your competitor.
If you don't really know what to begin with, here are some tips for you!
Thursday, 5 July 2012
We’re on a hunt for an online marketing intern!
Are you looking for a marketing internship in the beauty industry? Well, that’s your lucky day, we have one open position in our head office in Manchester.
Tuesday, 3 July 2012
SalonHero has entered Race for Life
We at SalonHero think that a person’s health is the most important thing on Earth and we are commited to do our best to help people preserve it. No, we are not pharmacists or scientists or doctors but we are trying to raise money for the UK Cancer Research.
We recently entered
Race for Life, the biggest event to raise funds for cancer research, that will
take place in Manchester on the 21st and 22nd of July.
Well, when I say we, I
mean one of us. This event is women only and since SalonHero only has one
female as part of its team, she will be the one running while the rest of us
will be cheerleading!
Flora will be running
the 5k race on Sunday and needs your help to reach her fundraising target.
Don’t hesitate to sponsor her online and make other’s people life easier and healthier.
Thank you in advance
from all the team at SalonHero!
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