Wednesday, 25 April 2012
Do your members of staff get on well?
Just like in any team or social circle (sports, friends, societies), working together will usually achieve better results than working against each other. When is the last time you saw a job description that didn’t require “Applicants to be good team players”?
The difference between a working relationship and a social one is that the best person for the job is not always going to be the person you like the most personally or the person who is most similar to you. Similarly the person you work with will not be the person you enjoy spending most of your time with. It's a difficulty but if everyone would be the same how would new ideas come about?
Monday, 23 April 2012
Beauty through the eyes of a man
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Thinking about it, I would consider myself an anomaly. Why? Because I ask questions, spark conversations, give feedback unprompted and take interest in minute details. I'm not claiming to be more diligent than anyone else, but I simply like hearing people's opinions and letting them know mine to constantly improve what already exists. I'm also not afraid to share my cosmetic, health and hair tips.
Saturday, 21 April 2012
From Me to We
You have learned your trade and by god you are good at it! So you have opened a salon and business is booming! You are working your socks off and have already given up your weekends, Christmas holidays and Easter breaks...so it’s time to expand from a Me to a We... Simple right?! (maybe not)
I am writing this blog because my humble business has grown in size over the past couple of months and I have seen first hand the benefits and heartaches that are caused by relinquishing full control of your business and sharing it with someone.
Hopefully this will be the first recruit of many, but never the less, this first step, moving on from a 1 man band to a duet, is always going to be a big deal and a business milestone!
Thursday, 19 April 2012
10 reasons why I won't follow you on Twitter
If you have your own Twitter account, you probably have noticed that there is a constant "race" between every member to get as many followers as possible. I'm not against the idea of having more followers, isn't that the point? But it's essential to follow and be followed by the right people. There's no point following somebody just because you know he's going to follow you back.
So you want more followers AND you want them to be relevant, simple? In theory. Easy? Well if it was there would be no need for specialist social media marketers!
When I started working for SalonHero, the first thing I've done was to "clean" the company's twitter account. I began this process by unfollowing every irrelevant account and then extended my search with other criteria. I've listed below the main reasons that resulted in me unfollowing people and hope it can help you with your Twitter account daily management.
Tuesday, 17 April 2012
Why feedback is always a good thing
As a salon owner, your aim is to run the salon as smoothly as possible and maximise customer satisfaction. After all, that's the reason why you opened it! But how do you know if you're doing it right? The most common way is to look at some indicators such as your monthly turnover or the number of return clients. If the numbers are high then it probably means your customers are happy and your salon is doing well, happy days!
But what if these indicators show you that something is wrong? What if your turnover decreases and your customers book appointments less frequently? How do you identify the source of the problem so that you can fix it? Good managers make good decisions but great managers can objectively look at a decision they have made, critique it and learn how to improve on it next time. Even if it often takes a fresh pair of eyes to do this.
There are two groups of people that are interacting with your salon all the time, who you can ask for feedback from: your staff and your customers.
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