Tuesday 24 July 2012
Jump on the Loyalty Bandwagon!
In previous SalonHero blogs we have harped on about the importance of customer retention. The first point of call is obviously being able to provide the best treatments, with great service at a price the customer is willing to pay. Doing this will ensure that the customer will always leave the salon happy, however may not guarantee they return.
Friday 20 July 2012
Top 8 foods for healthy hair
We all know that an adapted shampoo and a good conditioner are essential to have beautiful hair. However, if you have an unbalanced diet, those products won't be very useful. Your hair needs its daily amount of vitamins and other minerals to stay healthy and crash diets can affect the hair cycle.
Here is a list of some foods that, when included in your diet, help maintain healthy hair.
Tuesday 17 July 2012
From The Apprentice to the Beauty Industry - Interview with Alex Epstein
There are many different ways people get involved in the beauty industry, some being less conventional than others.
I recently interviewed Alex Epstein who owns Concoction, a hair product company based in Manchester. After working as a marketing executive and participating in the TV show The Apprentice, he finally started his own company in the British beauty industry.
Thursday 12 July 2012
7 tips to help your salon beat the recession
We are all feeling the recession and, as much as people say the beauty industry is less affected by it, the bottom line is business ain’t what it used to be! Attracting clients is getting harder and many salons try to keep their head above the water by slashing their prices.
There are other solutions, which do not involve selling your services at a major discount but instead focus on quality, customer retention and cost control.
Tuesday 10 July 2012
Add value to your salon services!
Let's imagine this situation: a new customer just moved into town and is on a hunt to find a new hair or beauty salon. If all the salons in the area have the same price range and all enjoy a good reputation, how to make sure this client will choose you? Here is your main challenge as a salon owner.
You could obviously offer an exclusive discount for these customers, cutting your cost for a first time appointment, with the confidence that you can provide such a great service that they will come back. The problem is that you will get customers willing to pay the offer price but rarely willing to pay the actual price. Moreover, it's not what customers are looking for.
If you want to be picked among all the others, you have to add value to your salon services and offer your clients a good deal. It's not complicated, won't cost you a lot and will make them feel like they are getting extra value. Something they wouldn't get if they were going to your competitor.
If you don't really know what to begin with, here are some tips for you!
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