Saturday 31 March 2012
Nail bars don't suffer from crisis
Everywhere we go, all we hear is "recession", "crisis" and "lower purchasing power". Depressing, isn't it? But don't be fooled by what all the media hoo ha, it’s not all doom and gloom! Some businesses are showing good resistance to this monster of a recession, one of which are nail salons.
Thursday 29 March 2012
Unconventional marketing ideas for salons and spas
Online promotions have become the norm as it's a cheap and fast way to advertise at large-scale. However, as everybody uses the same online tools (Twitter, Facebook, newsletters, emails), promotions aren't really different from one salon to another and don't really catch people attention. They all miss that "little something" that would make people remember it for months.
So I've been imagining what I would do if I had my own business and wanted to promote it, let's say, "in a different way". Here are some of the ideas that came to my mind, all of them feasible offline. Try them if you are dynamic, have devoted staff members and want to offer something more.
Wednesday 28 March 2012
Salons, stay in the running!
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What does an ordinary business day look like?
When I ask this question to beauty and hair salon owners, a high majority of them answer me that even if their clients are different, their job is the same everyday. A lot of them even use the term "routine", which obviously has a negative connotation, but such a thing is normal because it helps you avoid wasting time in your daily tasks.
Does this mean that part of a salon strategy is to ensure all employees have a routine?
Strategy is something that should be flexible and therefore easy to modify and improve to keep up with the dynamic environment.
So what does this mean in concrete terms?
Thursday 22 March 2012
Newly established? 5 marketing ideas to get your salon known
Any entrepreneur will tell you "starting your business is the most exciting part", followed immediately by..."and it's the hardest part too"!
No matter how long you've been working in this industry, setting up a business is never easy. You first have to deal with the legal requirements, then choose where you want to establish yourself with a limited budget, pay a three-month advance, move all the equipment you need there, and bring that paper you forgot to Companies House while you work from 9am to 6pm (yes there is always a paper missing).
And guess what, that's not the hardest part!
Once that open sign goes up, what do you have to do? Well, if you are really lucky or already a celebrity in your field, sit back and let the magic happen. People will come to your salon themselves and you won't even need to advertise yourself. Even better than that people will advertise for you because of your fantastic rep! Pleasant idea isn't it?
But here is the hard hitting truth. How many therapists or hairdressers have such a high reputation that they can completely rely on it to attract new customers? Few, very few.
To make your brand new salon known, you will have to go through some marketing. But it's not always easy to decide what is the best way to promote your business and yourself.
I recently interviewed Claire Louise who owns Seen On Screen, a beauty salon in Manchester city centre. Claire established her salon a month ago and is working hard on promoting it since then. I've compiled in this article the top 5 ideas she's currently using and has accepted to share to help you make a name for your salon.
Monday 19 March 2012
Beauty and Hair professionals, this blog is for you!
But I can tell you it’s not.
Here at SalonHero we think that sharing is the key to success. Just like your clients spread the word about the treatment they received in your salon, we like to share ideas and thoughts to help you run your business.
And, as it's essential to know your environment and keep you posted about what's new in the industry, we will keep you updated with the latest trends of the sector and of the company.
So, now that I've outlined what this blog is aimed for, it's time to answer the big question:
Who are we?
Here at SalonHero we think that sharing is the key to success. Just like your clients spread the word about the treatment they received in your salon, we like to share ideas and thoughts to help you run your business.
And, as it's essential to know your environment and keep you posted about what's new in the industry, we will keep you updated with the latest trends of the sector and of the company.
So, now that I've outlined what this blog is aimed for, it's time to answer the big question:
Who are we?
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